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07/16/2010 8:18 AM ET
Chicago Cubs and SRAM Join Forces For World Bicycle Relief
Todd Ricketts Leads the Pack on a 100-Mile Century Ride
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CHICAGO - Chicago Cubs board member Todd Ricketts and F.K. Day from SRAM, a premier manufacturer and innovator in the cycling industry, will be hosting the inaugural "Wrigley Field Road Tour: 100 Miles To Go" century ride on September 11 from Wrigley Field to Miller Park in Milwaukee. Proceeds from the Ride benefit Chicago Cubs Charities and World Bicycle Relief, a nonprofit organization that provides bicycles and bicycle education to children in Africa.

"World Bicycle Relief is an organization I am very proud to be a part of," said Todd Ricketts, Chicago Cubs board member. "It's important to draw attention to the mission of World Bicycle Relief: to provide access to independence and livelihood through The Power of Bicycles."

"For most Chicagoans, riding a bicycle is primarily recreational, or an environmentally friendly alternative to a car or taxi, such as riding your bike to the Cubs game. But in the developing world, a bicycle can mean the difference between getting to school, getting essential medical care and/or making a living...or not," said F.K. Day, president of World Bicycle Relief. Day and Ricketts will both be participating in the ride.

There are approximately 150 spots available for the Wrigley Field Road Tour. A $300 ride fee includes registration and a donation as well as one ride jersey, one long-sleeved T-shirt, food and drink at all rest stops, an engraved WBR bicycle bell, a reserved ticket to the game and transportation back to Chicago. The Cubs are also offering a handful of incentive packages for participants who raise a $1,000 in addition to the $300 ride fee. Those packages include two tickets to Opening Day 2011 at Wrigley Field and an autographed piece of Chicago Cubs memorabilia. Additionally, the top 10 fundraisers will be rewarded with tickets to a game with Todd Ricketts; the top fundraiser will be awarded the coveted SRAM Red Grupo.

The goal is to raise money and awareness for World Bicycle Relief, an organization created in 2005 by bike industry leaders SRAM Corporation and Trek Bicycle to provide individuals in impoverished communities with sturdy bicycles. World Bicycle Relief bikes allow recipients access to education, health care and economic development opportunities.

Throughout the ride there will be six rest stops, approximately 15 miles apart, with refreshments and healthy snacks to reenergize bicyclists. The fourth stop, in Kenosha, will include a full lunch provided by Harry Caray's. At the end of their long journey, riders will be able to sit back, relax and enjoy watching the Cubs play the Brewers at 6:10 PM in one of two exclusive seating areas for charity bike ride participants. Charter buses provided by the Cubs will serve as storage for bicycles during the game and provide participants with transportation back to Wrigley Field once the game is over.

To register for the ride, start your fundraising campaign or for additional information about World Bicycle Relief, please visit: www.worldbicyclerelief.org.

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