In 2012, Cubs single-game ticket prices in the Budweiser Bleachers at Wrigley Field are set through dynamic pricing, which helps more accurately price tickets for individual games and provides fans with more price options. By working with our partner, QCue, and utilizing advanced computer algorithms linked to our ticketing system, the Cubs adjust ticket prices based on changing market factors such as team performance, pitching matchups, weather and ticket demand. The structure only affects the sale of tickets to single games in the Budweiser Bleachers. Dynamically priced single game tickets never move below season ticket prices and generally grow over time as inventory decreases. Fans who purchase tickets early are more likely to get the best value.